Articles Tagged ‘Publicis Media’
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
Predictions 2025: Derek Bhopalsingh on creativity and the rise of Web3
Media in Canada continues to talk future trends with industry leaders.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
Publicis introduces two new data-driven platforms
Epsilon ID and Growth OS offer advertisers access to reliable Canadian data for privacy-safe planning.
MiC’s Preview Review: Carat, Publicis Media
Media in Canada interviews Jennifer Lewis and Derek Bhopalsingh to get their take on what we can expect for 2024.
Ian Martins named EVP, managing director at Zenith Media
The Toronto agency veteran and consultant will report to Alastair Taylor, Publics Media’s CEO.
Billings growth projected for Canada’s top six media shops
The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
