Articles Tagged ‘Publicis Media’

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Why Publicis Media brought 450 staff together for a brainstorm

CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.

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The role of media in reaching diverse audiences

Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.

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Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.

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Publicis Media makes its pro bono program for local businesses annual

Conceived during the pandemic, the agency plans to support 10 local businesses with OOH campaigns.

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Zenith names new execs to lead focus on first-party data

Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.

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How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.

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Publicis Media introduces framework for inclusive media planning

PubliSees outlines how employing certain criteria in TV programs, for instance, can lead to more inclusive media plans.

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Publicis promotes Veronik L’Heureux to lead Spark Foundry

The longtime agency leader is taking over for a departing Bettina Heimrath.

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Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.

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Recovery in beauty advertising is expected to lag

But Publicis Media projects the sea change of 2020 will encourage more investment in digital platforms.

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Kristine Lyrette and Publicis Media part ways

After five years as president of Zenith, a company spokesperson confirmed her departure.

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Christine Saunders named president of Starcom

Saunders’ appointment comes following the promotion of Alastair Taylor.