Articles Tagged ‘Publicis Media’

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Why Publicis Media brought 450 staff together for a brainstorm

CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.


The role of media in reaching diverse audiences

Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.


Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.

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Publicis Media makes its pro bono program for local businesses annual

Conceived during the pandemic, the agency plans to support 10 local businesses with OOH campaigns.


Zenith names new execs to lead focus on first-party data

Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.


How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.


Publicis Media introduces framework for inclusive media planning

PubliSees outlines how employing certain criteria in TV programs, for instance, can lead to more inclusive media plans.


Publicis promotes Veronik L’Heureux to lead Spark Foundry

The longtime agency leader is taking over for a departing Bettina Heimrath.

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Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.


Recovery in beauty advertising is expected to lag

But Publicis Media projects the sea change of 2020 will encourage more investment in digital platforms.


Kristine Lyrette and Publicis Media part ways

After five years as president of Zenith, a company spokesperson confirmed her departure.


Christine Saunders named president of Starcom

Saunders’ appointment comes following the promotion of Alastair Taylor.