Articles Tagged ‘Publicis Media’

Why Simply Spiked is betting on Tinder for the first time

The Molson Coors brand is launching a new social-led campaign to promote its first LTO.

Initiative wins Unilever media account

The consumer goods company has appointed a roster of agencies in different countries.

Newcomer BIPOC women use social networks and supermarkets for bonding

Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.

Publicis introduces two new data-driven platforms

Epsilon ID and Growth OS offer advertisers access to reliable Canadian data for privacy-safe planning.

MiC’s Preview Review: Carat, Publicis Media

Media in Canada interviews Jennifer Lewis and Derek Bhopalsingh to get their take on what we can expect for 2024.

Ian Martins named EVP, managing director at Zenith Media

The Toronto agency veteran and consultant will report to Alastair Taylor, Publics Media’s CEO.

Billings growth projected for Canada’s top six media shops

The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.

How game-changing is The Netflix Cup?

Media buyers weigh in on the impacts of global streamers’ entry into live sports events.

GroupM tops global COMvergence rankings for 2022

OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.

Roundtable: Building brands with better data

With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.

Publicis Media aims to better quantify its environmental impact

By bringing the ALICE program to Canada, the agency group is the latest to take a closer look at the emissions of advertising.

Why Publicis Media brought 450 staff together for a brainstorm

CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.

The role of media in reaching diverse audiences

Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.