Articles Tagged ‘Publicis Media’
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
Publicis introduces two new data-driven platforms
Epsilon ID and Growth OS offer advertisers access to reliable Canadian data for privacy-safe planning.
MiC’s Preview Review: Carat, Publicis Media
Media in Canada interviews Jennifer Lewis and Derek Bhopalsingh to get their take on what we can expect for 2024.
Ian Martins named EVP, managing director at Zenith Media
The Toronto agency veteran and consultant will report to Alastair Taylor, Publics Media’s CEO.
Billings growth projected for Canada’s top six media shops
The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Publicis Media aims to better quantify its environmental impact
By bringing the ALICE program to Canada, the agency group is the latest to take a closer look at the emissions of advertising.
Why Publicis Media brought 450 staff together for a brainstorm
CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.
The role of media in reaching diverse audiences
Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.
Zenith wins media AOR duties for Intuit in Canada
The Publicis agency is putting its ROI-focused approach to work on the TurboTax and Quickbooks brands.