Articles Tagged ‘Publicis Media’
Ian Martins named EVP, managing director at Zenith Media
The Toronto agency veteran and consultant will report to Alastair Taylor, Publics Media’s CEO.
Billings growth projected for Canada’s top six media shops
The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Publicis Media aims to better quantify its environmental impact
By bringing the ALICE program to Canada, the agency group is the latest to take a closer look at the emissions of advertising.
Why Publicis Media brought 450 staff together for a brainstorm
CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.
The role of media in reaching diverse audiences
Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.
Zenith wins media AOR duties for Intuit in Canada
The Publicis agency is putting its ROI-focused approach to work on the TurboTax and Quickbooks brands.
Why ad experts are welcoming Canada’s new privacy rules
While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.
Publicis Media makes its pro bono program for local businesses annual
Conceived during the pandemic, the agency plans to support 10 local businesses with OOH campaigns.
Zenith names new execs to lead focus on first-party data
Nikki Stone and Clare Street will lead the agency’s evolved mandate, which is reimagining “ROI” in a cookie-less world.
How agencies are retaining (and attracting) new talent
Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.
