Articles Tagged ‘Publicis’


What’s on TV? All WestJet, all the time

The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.


Sunni Boot to step down at ZenithOptimedia

Frank Friedman, who is currently the EVP and managing director in New York, will step in as Boot’s successor at the end of the year.


Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.


Rogers updates its message

The communications company has launched a new campaign around the tagline “Live Like Never Before.”

Copied from Playback - Copied from Media in Canada - Money

Starcom MediaVest posts top global billings: RECMA

The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.

chrysler projections

Chrysler launches Western-themed campaign

The automotive brand is using projection mapping in Calgary to promote its Dodge Ram truck model on buildings, as a follow-up to an April campaign (pictured).


Haagen-Dazs makes big comparisons

The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.


Gougoux sells BCP to Publicis

The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.

lean cuisine

Lean Cuisine gets inspired

The frozen dinner brand is using TV ads for the first time in recent months to promote its new Fresh Inspirations entrees.


ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.


OgilvyOne UK’s Rory Sutherland to keynote Ad Week 2013

The week-long advertising and marketing event has rebranded and will feature an expanded speaker series, with presentations from Yahoo! Canada and Google.

Rogers 2

Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.

Hi-Res Daytime (1)

Ubisoft goes big for Assassin’s Creed III

The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.

Rogers 1

Spotted! Rogers gets sweet with experiential

The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.