Articles Tagged ‘Publicis’
Starcom wins Vistaprint for TV
Agency GM Christine Saunders says winning for a single offline media is increasingly common, especially for performance-based clients.
Publicis revenue continues to dip in Q1
The holding company expected a bumpy ride due to ongoing attrition, but believes business-transformation work will help right the ship.
Publicis to merge Blue 449 and Spark Foundry
This marks the second major identity shift for Spark, as it seeks to scale itself on a global market.
ICYMI: CBC gets social for comedy contest
Plus, Publicis’ revenue comes up short of expectations.
Publicis Media, MediaCom top new business rankings: RECMA
In terms of new account wins, business has grown around the globe by 15%.
Which agencies made the most acquisitions this year?
A normally low-key agency group made the biggest single acquisition of the year.
Publicis Groupe brings Montreal agencies into one office
The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.
ICYMI: A big move in Montreal for Publicis
Plus, Instagram hits another advertiser milestone, and Carmilla will appear on the big screen for one night only.
What going awards-free means for Publicis next year
How far will the ripples from the year-long spending hiatus go?
Zenith focuses on business transformation with branding tweak
Kristine Lyrette, president, Zenith Canada, on what the “fresh start” will mean for the Canadian team.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
MAOY Bronze: Starcom’s year of disruption
The agency focused on data and embraced digital to win new clients.
Zenith expands Coty remit
The Publicis agency will be handling work on lines Coty is acquiring from P&G, including Cover Girl, Clairol and Wella.
Havas Media wins global account for Swarovski
The crystal jewellery maker’s media account spans 35 countries, including Canada.
P&G restructures media business, nudges out Publicis
Omnicom has grabbed the lion’s share of the CPG co’s media business in North America, along with Carat.
