Articles Tagged ‘Quebecor’

La Voix

TVA focuses on family-friendly fall season

Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.

Pause Ad

TVA integrates new ad units for paused video

The idea, says the company, is for ads to play with the context of the pause in their creative.

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Spotted! How Quebecor is keeping people connected through OOH

Although demand for inventory has been low, the media company is using that space to make people smile.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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Quebecor launches new native ad format on 15 sites

The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.

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How a group of Quebec Kia dealers got creative in a crisis

A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.

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Quebecor’s new tool creates synchronization for digital and TV

QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.

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Why Quebecor sped up its music streamer launch during COVID

The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.

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ICYMI: Canadian Baking Show coming back for more

Plus, Quebecor lends a hand, and Cue Digital Media recognized in the Financial Times.

PKP

Quebecor lays off 10% of workforce

President and CEO Pierre Karl Péladeau called the temporary cuts “unavoidable” but said the company is putting in place financial support measures for those affected.

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People Moves: Media City, Quebecor and more

Vendors are staffing up across the OOH industry.

PKP

Media drives revenue lifts at Quebecor

The company benefited both from media acquisitions and lifts in specialty subscription, and is now focusing on its 5G roll-out.

Cirque 1

Spotted! A bus shelter becomes the big top

Whimsical entertainment giant Cirque du Soleil teamed up with Quebecor to permeate all aspects of the Montreal morning commute.

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CRTC begins interventions for Bell Media/V deal

Quebecor is holding firm in its stance against the acquisition.

Hublo

Quebecor tackles branded content with new platform

Content marketing is on the rise, says exec, and Hublo gives it a digital home with high reach.