Articles Tagged ‘Quebecor’

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Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

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People Moves: CBC, Quebecor and more

A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.

PKP

Quebecor’s revenue for Q3 is up

The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.

Quebecor OOH

Quebecor expands OOH availability through Vistar

The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.

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Ad revenue steady for TVA Group this quarter, but magazines still down

The resumption of hockey was beneficial – and also expensive – for the company.

LI-Hed

Quebec will soon get its own local Love Island

The show has been a hit with sponsors so far – now it’s hoping to capture French-Canadian audiences.

star academie

After eight years, Star Academie returns with 10 new sponsors

The series last aired in 2012, and during its heyday drew in millions of viewers.

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

La Voix

TVA sets its fall schedule

A number of new and returning series are in the can and ready to go, including unscripted, variety and drama.

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Zeste celebrates 10 years in a multi-platform media blitz

The TV brand will expand to newsstands and bookstores with special print products this month.

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Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

PKP

Media down at Quebecor, but telco business strong

Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.

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ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure

Plus, two popular dramas are returning to CBC.

Quebecor 5

Quebecor takes its OOH programmatic

This year has been all about making the company a better destination for omnichannel plannin.

Notice of appointment_Pascal Tanguay

Quebecor adds new sales leader

The sales and media vet will work to optimize revenue across Quebecor’s multiplatform network.