Articles Tagged ‘Quebecor’

Quebecor Sports and Entertainment-Videotron Centre and Beneva jo

Beneva signs sponsorship with Videotron Centre

The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.

Programmatic-Advertising

ICYMI: Quebecor taps Optable for privacy-safe ad options

Plus, Ideon to rep ad sales for Tribute Entertainment and The Toronto Star gets a redesign.

QUB

Quebecor debuts consolidated content platform

The ad-supported QUB brings video, news and audio content from across the company’s properties to a single source.

Quebecor_Revolution

Quebecor Expertise launches new adtech during Multi2021

The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.

Quebecor-Jean-Fran-ois Pruneau appointed President and CEO of Vi

Videotron’s president and CEO steps down

Quebecor’s Pierre Karl Péladeau adds leadership for the telco to his remit, taking over from Jean-François Pruneau.

quebecor_media_pic_

Ad revenue down by 15.9% at Quebecor in 2020

The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.

Hublo

IGA finds success with COVID advice in Quebec

The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.

Zeste3

Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

cbcShutterstock

People Moves: CBC, Quebecor and more

A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.

PKP

Quebecor’s revenue for Q3 is up

The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.

Quebecor OOH

Quebecor expands OOH availability through Vistar

The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.

hockeyShutterstock

Ad revenue steady for TVA Group this quarter, but magazines still down

The resumption of hockey was beneficial – and also expensive – for the company.

LI-Hed

Quebec will soon get its own local Love Island

The show has been a hit with sponsors so far – now it’s hoping to capture French-Canadian audiences.

star academie

After eight years, Star Academie returns with 10 new sponsors

The series last aired in 2012, and during its heyday drew in millions of viewers.