Articles Tagged ‘Quebecor’

Copied from Playback - Heartland

ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more

Plus, Quebecor heads to the suburbs.

La Voix

TVA sets its fall schedule

A number of new and returning series are in the can and ready to go, including unscripted, variety and drama.

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Zeste celebrates 10 years in a multi-platform media blitz

The TV brand will expand to newsstands and bookstores with special print products this month.

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Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

PKP

Media down at Quebecor, but telco business strong

Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.

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ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure

Plus, two popular dramas are returning to CBC.

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Quebecor takes its OOH programmatic

This year has been all about making the company a better destination for omnichannel plannin.

Notice of appointment_Pascal Tanguay

Quebecor adds new sales leader

The sales and media vet will work to optimize revenue across Quebecor’s multiplatform network.

La Voix

TVA focuses on family-friendly fall season

Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.

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TVA integrates new ad units for paused video

The idea, says the company, is for ads to play with the context of the pause in their creative.

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Spotted! How Quebecor is keeping people connected through OOH

Although demand for inventory has been low, the media company is using that space to make people smile.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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Quebecor launches new native ad format on 15 sites

The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.

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How a group of Quebec Kia dealers got creative in a crisis

A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.

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Quebecor’s new tool creates synchronization for digital and TV

QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.