Articles Tagged ‘Quebecor’
How Quebecor is matching strength in linear TV with digital buying
Audience declines are lower in Quebec than the rest of Canada, and the company is making improvements to advanced buying platforms to reach them.
TVA’s Star Academie is winning with audiences and sponsors
The talent competition series attracted more than 30 sponsors for its seventh season.
Ad revenue up by 19.5% at Quebecor in Q4
The company had increases across the business, including from TVA and in-house agency Qolab.
Beneva signs sponsorship with Videotron Centre
The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.
ICYMI: Quebecor taps Optable for privacy-safe ad options
Plus, Ideon to rep ad sales for Tribute Entertainment and The Toronto Star gets a redesign.
Quebecor debuts consolidated content platform
The ad-supported QUB brings video, news and audio content from across the company’s properties to a single source.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
Videotron’s president and CEO steps down
Quebecor’s Pierre Karl Péladeau adds leadership for the telco to his remit, taking over from Jean-François Pruneau.
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
Ad revenue down by 15.9% at Quebecor in 2020
The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.
IGA finds success with COVID advice in Quebec
The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.
Cook It signs on as Zeste’s first multiplatform sponsor
The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.
People Moves: CBC, Quebecor and more
A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.
Quebecor’s revenue for Q3 is up
The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.
Quebecor expands OOH availability through Vistar
The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.
