Articles Tagged ‘Quebecor’
Ad revenue steady for TVA Group this quarter, but magazines still down
The resumption of hockey was beneficial – and also expensive – for the company.
Quebec will soon get its own local Love Island
The show has been a hit with sponsors so far – now it’s hoping to capture French-Canadian audiences.
After eight years, Star Academie returns with 10 new sponsors
The series last aired in 2012, and during its heyday drew in millions of viewers.
ICYMI: Mediabrands’ C-suite hire, Heartland’s return and more
Plus, Quebecor heads to the suburbs.
TVA sets its fall schedule
A number of new and returning series are in the can and ready to go, including unscripted, variety and drama.
Zeste celebrates 10 years in a multi-platform media blitz
The TV brand will expand to newsstands and bookstores with special print products this month.
Broadsign Reach, Campsite add Quebecor OOH to platforms
With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.
Media down at Quebecor, but telco business strong
Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.
ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure
Plus, two popular dramas are returning to CBC.
Quebecor takes its OOH programmatic
This year has been all about making the company a better destination for omnichannel plannin.
Quebecor adds new sales leader
The sales and media vet will work to optimize revenue across Quebecor’s multiplatform network.
TVA focuses on family-friendly fall season
Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.
TVA integrates new ad units for paused video
The idea, says the company, is for ads to play with the context of the pause in their creative.
Spotted! How Quebecor is keeping people connected through OOH
Although demand for inventory has been low, the media company is using that space to make people smile.
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
