Articles Tagged ‘radio’
Spence Diamonds and Shoppers take the top spots: AdEase Radio
QSRs and dine-in restaurants are among the highest-spending groups of the week.
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
Desjardins Group and Toyota boost radio spend: AdEase
The Government of Quebec also increased its spend compared to last week.
Toyota continues to buy big in radio: AdEase
According to the report, the automaker made 6,560 occurrences from Sep. 23 to 29.
Torres Media to acquire Evanov’s Ottawa radio station
The new deal means that all three of the Ontario stations slated for closure this month by Evanov will continue to operate.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
While radio is in decline, Canadians are still tuning in: report
The latest MTM research finds that seven in 10 Anglophones continue to listen to AM/FM radio.
More Canadians are tuning into streaming radio
Numeris’ Radio Listening Spring 2024 report offers a positive view of the nation’s listening habits.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
Numeris reports AM/FM radio reach is stable YoY
The Radio Listening study says AM/FM radio reaches 84% of Canadians every week.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
After disappointing Q4, Bell is cutting 4,800 jobs, selling off radio stations
The telecom and media company saw a more than 20% decrease in revenue.
Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
