Articles Tagged ‘radio’
Canadian International Auto Show holds the top spot: Media Monitors
The auto show purchased the most radio advertising in Toronto for the week of Feb. 20 to 26.
Rob Farina upped to head of iHeartRadio at Bell Media
The music and radio business veteran will expand his roles as head of the music streaming app, aiming to increase its subscriber base in Canada.
Mobile to dominate consumption and ad spend by 2018: study
The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.
CRTC shuts down ads on Radio 2 and ICI Musique
In its ruling, the regulator said the CBC hasn’t proven it used national advertising funds to maintain radio investments.
Fintech startup mixes it up with first campaign
LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.
CAB launches industry body for radio
Led by Sarah Garvie, the new organisation aims to grow the profile of the medium for advertisers.
Rob Farina joins Bell Media
The radio exec is the media co’s new advisor, helping to launch and build iHeartRadio’s market in Canada.
Spence Diamonds buys top spot: Media Monitors
The jewellery retailer bought the most advertising in Toronto for the week of Feb. 8 to 14.
Diving deep into boomers’ media consumption habits
An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.
More smartphones, more streaming: report
With 75% of the Anglophone population using smartphones, consumption of audio and video content on those devices is also up.
Vancouver’s fledgling radio entrant
Roundhouse Radio readies for a September launch, presenting opportunities to reach Vancouverites through its on-air and online presence.
What’s the future of French-language music on radio, CRTC asks
The CRTC’s latest proceedings examine whether there is enough French-language music programming.
Honda Dealer Association wins the week: Media Monitors
The car company bought the most radio advertising in Toronto for the week of May 18 to 24.
CRTC approves sponsored programs on CBC Radio 2
The regulator has given the green light to sponsored shows on the pubcaster’s Espace Musique and Radio 2.
CRTC renews licences for CBC
The regulator has also green lit advertising on Radio 2 and Espace Musique for a three-year period.
