Articles Tagged ‘Radio-Canada’
Heritage Minister proposes CBC ad policy changes, funding hike
The plan would eliminate ads during news and public information broadcasts, and nix subscription fees for streaming services.
CBC launches National Indigenous Strategy
The creation of a new Indigenous Office will implement the public broadcaster’s Strengthening Relations, Walking Together strategy.
CBC/Radio-Canada to cut 600 jobs, reduce content spend
The cuts include a $40 million reduction in commissions and acquisitions, which the pubcaster said will reduce the number of new series and renewals in 2024-25.
Radio-Canada opens this year’s Bye Bye ad contest
Inventory for the annual broadcast sold out in the summer, but brands still have one big opportunity left.
CMPA petitions Heritage Minister to send back CBC licence renewal
The petition is in response to what several industry organizations see as a lack of support for Canadian independent productions.
CRTC renews CBC licenses under new framework
The changes include new reporting standards, requirements for original and Indigenous programming and dropping local programming requirements in urban markets.
Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest
With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.
CBC gets a head start on Beijing 2022 Olympics coverage
The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.
People Moves: Juliet adds to performance media, Daily Hive gets new EIC
Plus, Radio-Canada welcomes a new radio director.
Radio-Canada names Dany Meloul as GM, television
Meloul will succeed outgoing GM Dominique Chaloult, who will depart the French-language pubcaster on Nov. 1.
CBC appoints new sales leader for sports
Joe Gottfried has left MLSE after five years of directing sales and global integrations.
CBC/Radio-Canada sets three-year inclusion plan
The pubcaster hit its Strategy 2020 goal of 2.1% Indigenous representation in its workforce, and noted that 48.9% of its employees are women.
SRC introduces themed commercial breaks
A new format will allow advertisers to present their ads together in a break that’s unified by a common theme.
Olympic reach is down from Sochi
Plus, peak audiences for key events failed to graze some of the AMAs from 2014.
Twitter, CBC sign unique Olympic streaming deal
Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.
