Articles Tagged ‘RBC Canada’

HER-Grammy-RBC

RBC prioritizes digital to reach young music lovers

While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.

rbcMake150Count

RBC’s future-focused Canada 150 program

The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.