Articles Tagged ‘RBC Training Ground’
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
RBC Training Ground finds a new media partner
Content will roll out across Bell Media properties including TSN, etalk, Crave and others.
RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.
RBC returns to the training ground
This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
RBC’s hunt for Canadian Olympians
The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.
