Articles Tagged ‘RBC’
RBC prioritizes digital to reach young music lovers
While broadcast still has a role, the bank finds that YouTube and Instagram have driven the most engagement for RBCxMusic.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
RBC sponsors LGBT+ film festivals across Canada
The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.
RBC bets on Snapchat for more audience engagement
The financial brand is expanding its relationship with the social network with monthly AR activations starting in September.
RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
RBC offers Snapchatters COVID career help
The “Building Confidence” series is an extension of the broader “Future Launch at Home” campaign that ran earlier this year.
Tony Chapman, RBC head to Bell Media radio
The goal of the new national radio show is to extend a positive message to Canadians by sharing real stories.
How Training Ground is picking up after a year of disruption
Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.
RBC Training Ground finds a new media partner
Content will roll out across Bell Media properties including TSN, etalk, Crave and others.
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.
RBC makes a play for the top in Toronto: Media Monitors
Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.
RBC ups its sponsorship spend in London
The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.
OLG edges into top spot: Media Monitors
Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.
