Articles Tagged ‘RBC’

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RBC keeps up its presence at TIFF

The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.

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RBC sponsors LGBT+ film festivals across Canada

The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.

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RBC bets on Snapchat for more audience engagement

The financial brand is expanding its relationship with the social network with monthly AR activations starting in September.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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RBC offers Snapchatters COVID career help

The “Building Confidence” series is an extension of the broader “Future Launch at Home” campaign that ran earlier this year.

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Tony Chapman, RBC head to Bell Media radio

The goal of the new national radio show is to extend a positive message to Canadians by sharing real stories.

RBC Training Ground Toronto June 2, 2018

How Training Ground is picking up after a year of disruption

Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

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RBC Training Ground finds a new media partner

Content will roll out across Bell Media properties including TSN, etalk, Crave and others.

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.

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RBC makes a play for the top in Toronto: Media Monitors

Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.

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RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

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OLG edges into top spot: Media Monitors

Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.

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RBC pushes to the top: Media Monitors

Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.