Articles Tagged ‘RBC’

Snapchat

RBC offers Snapchatters COVID career help

The “Building Confidence” series is an extension of the broader “Future Launch at Home” campaign that ran earlier this year.

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Tony Chapman, RBC head to Bell Media radio

The goal of the new national radio show is to extend a positive message to Canadians by sharing real stories.

RBC Training Ground Toronto June 2, 2018

How Training Ground is picking up after a year of disruption

Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

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RBC Training Ground finds a new media partner

Content will roll out across Bell Media properties including TSN, etalk, Crave and others.

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.

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RBC makes a play for the top in Toronto: Media Monitors

Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.

RBC Royal Bank-RBC acquires naming rights to the London Conventi

RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

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OLG edges into top spot: Media Monitors

Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.

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RBC pushes to the top: Media Monitors

Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.

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Bank of Montreal stays at the top: Media Monitors

RBC makes a significant splash in Toronto while CTV edges into top spot in Montreal.

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RBC buys on top: Media Monitors

The financial institution knocked the top players out in both Montreal and Toronto.

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RBC returns to the training ground

This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.

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Armin Huska moves to RBC

The former Mindshare Canada exec will still focus on media, this time from a brand perspective.