Articles Tagged ‘RBC’
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.
RBC makes a play for the top in Toronto: Media Monitors
Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.
RBC ups its sponsorship spend in London
The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.
OLG edges into top spot: Media Monitors
Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.
RBC pushes to the top: Media Monitors
Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.
Bank of Montreal stays at the top: Media Monitors
RBC makes a significant splash in Toronto while CTV edges into top spot in Montreal.
RBC buys on top: Media Monitors
The financial institution knocked the top players out in both Montreal and Toronto.
RBC returns to the training ground
This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.
Armin Huska moves to RBC
The former Mindshare Canada exec will still focus on media, this time from a brand perspective.
RBC leads in Toronto, Montreal: Media Monitors
The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.
Financial services dominate in Toronto, Montreal: Media Monitors
The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.
RBC, CTV take #1: Media Monitors
Also making the top-five in Toronto were Honda Dealer Association and Sunwing, with Bell High Speed Internet taking the #2 spot in Montreal.
RBC reigns supreme in Montreal, Toronto: Media Monitors
Banks, credit unions, mortgage and financial services were the top category in the Toronto market.
Financial services continue to dominate radio buying: Media Monitors
Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.
