Articles Tagged ‘RBC’

Tony Chapman, RBC head to Bell Media radio
The goal of the new national radio show is to extend a positive message to Canadians by sharing real stories.

How Training Ground is picking up after a year of disruption
Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

RBC Training Ground finds a new media partner
Content will roll out across Bell Media properties including TSN, etalk, Crave and others.

How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.

RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.

RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.

RBC makes a play for the top in Toronto: Media Monitors
Meanwhile, the auto industry made a big spend in Montreal with two entrants in the top-five.

RBC ups its sponsorship spend in London
The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

OLG edges into top spot: Media Monitors
Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.

RBC pushes to the top: Media Monitors
Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.

Bank of Montreal stays at the top: Media Monitors
RBC makes a significant splash in Toronto while CTV edges into top spot in Montreal.

RBC buys on top: Media Monitors
The financial institution knocked the top players out in both Montreal and Toronto.

RBC returns to the training ground
This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.

Armin Huska moves to RBC
The former Mindshare Canada exec will still focus on media, this time from a brand perspective.