Articles Tagged ‘RBC’

RBC etransfer

RBC encourages bill sharing

The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.


RBC named title sponsor for Sports Day in Canada

The bank will be part of the national celebration of sport, culminating in the airing of a special broadcast on CBC on Saturday, Nov. 30.

RBC Olympians 2013 (1)

RBC deepens its Olympic ties

The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.


Analysts on the business of media at CMDC

Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.


TSN and Global partner to sell The Masters

Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.

ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.


Crew Magazine launches

Targeting gay men, the online publication has kicked off with launch sponsor RBC.

RBC Play Hockey

RBC promotes grassroots hockey

The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.


RBC stays the course: Media Monitors

The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.


RBC steps up to the top: Media Monitors

The bank made its move to the #1 spot in both Toronto and Montreal for the week of Oct. 8 to 14.


Bell Bundle holds steady: Media Monitors

The cable and mobile package service remains seated at #1 on the Toronto and Montreal radio charts for the week of Oct. 1 to 7, 2012.


Bell Bundle dominates the airwaves: Media Monitors

The cable and mobile package service purchased the most radio airtime in both Toronto and Montreal for the week of Sept. 24 to 30, 2012.


Canada’s Olympic Consortium unveils sponsored broadcast segments

The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.


RBC cheers for the London Olympics in cabs

As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.


RBC says it’s time to care

The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.