Articles Tagged ‘RBC’

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RBC buys the top: Media Monitors

The financial company bought the most ads in Toronto for the week of Oct. 19 to 25.

radioShutterstock

RBC buys the top: Media Monitors

The financial company bought the most radio advertising in Toronto for the week of Oct. 5 to 11.

money, Canada

RBC buys the top: Media Monitors

The financial company bought the most radio time in Toronto for the week of Sept. 28 to Oct. 4.

Someday Studio 2

Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

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RBC buys the top: Media Monitors

The bank bought the most advertising in Toronto for the week of April 27 to May 3.

StevenandChris

RBC shows off perks program on Steven and Chris

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

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RBC buys the top: Media Monitors

The bank had the most advertising airtime for the week of July 28 to Aug. 3.

RBC etransfer

RBC encourages bill sharing

The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.

RBCSportsDayinCanada

RBC named title sponsor for Sports Day in Canada

The bank will be part of the national celebration of sport, culminating in the airing of a special broadcast on CBC on Saturday, Nov. 30.

RBC Olympians 2013 (1)

RBC deepens its Olympic ties

The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.

McReynolds

Analysts on the business of media at CMDC

Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.

TSNMastersTWoods

TSN and Global partner to sell The Masters

Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.

ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.

Crewmagazine

Crew Magazine launches

Targeting gay men, the online publication has kicked off with launch sponsor RBC.