Articles Tagged ‘RBC’

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RBC’s hunt for Canadian Olympians

The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.

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RBC maps a retirement plan with the Globe

The G&M comes out with a retirement-focused product and RBC launches a national campaign targeting the same demo.

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RBC buys the top: Media Monitors

The financial company bought the most ads in Toronto for the week of Oct. 19 to 25.

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RBC buys the top: Media Monitors

The financial company bought the most radio advertising in Toronto for the week of Oct. 5 to 11.

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RBC buys the top: Media Monitors

The financial company bought the most radio time in Toronto for the week of Sept. 28 to Oct. 4.

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Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

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RBC buys the top: Media Monitors

The bank bought the most advertising in Toronto for the week of April 27 to May 3.

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RBC shows off perks program on Steven and Chris

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

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RBC buys the top: Media Monitors

The bank had the most advertising airtime for the week of July 28 to Aug. 3.

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RBC encourages bill sharing

The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.

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RBC named title sponsor for Sports Day in Canada

The bank will be part of the national celebration of sport, culminating in the airing of a special broadcast on CBC on Saturday, Nov. 30.

RBC Olympians 2013 (1)

RBC deepens its Olympic ties

The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.

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Analysts on the business of media at CMDC

Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.

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TSN and Global partner to sell The Masters

Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.