Articles Tagged ‘RBC’
RBC takes the week: Media Monitors
The bank bought the most radio advertising in Toronto for the week of March 28 to April 3.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
RBC’s hunt for Canadian Olympians
The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.
RBC maps a retirement plan with the Globe
The G&M comes out with a retirement-focused product and RBC launches a national campaign targeting the same demo.
RBC buys the top: Media Monitors
The financial company bought the most ads in Toronto for the week of Oct. 19 to 25.
RBC buys the top: Media Monitors
The financial company bought the most radio advertising in Toronto for the week of Oct. 5 to 11.
RBC buys the top: Media Monitors
The financial company bought the most radio time in Toronto for the week of Sept. 28 to Oct. 4.
Brands hit the street for TIFF
McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.
RBC buys the top: Media Monitors
The bank bought the most advertising in Toronto for the week of April 27 to May 3.
RBC shows off perks program on Steven and Chris
The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.
Going bigger with activations: TIFF’s repeat sponsors
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
RBC buys the top: Media Monitors
The bank had the most advertising airtime for the week of July 28 to Aug. 3.
RBC encourages bill sharing
The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.
RBC named title sponsor for Sports Day in Canada
The bank will be part of the national celebration of sport, culminating in the airing of a special broadcast on CBC on Saturday, Nov. 30.
RBC deepens its Olympic ties
The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.
