Articles Tagged ‘real-time bidding’
RTB offers new data opportunities: panel
At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.
RTB here to stay: report
Andrew Casale tells MiC about the new study and explains how RTB is spreading in Canada.
Juice Mobile launches RTB platform
The Toronto-based marketing company rolls out what it calls the first mobile-specific, real-time bidding platform in Canada.
Henderson Bas Kohn launches RTB platform
The agency, with fellow MDC Partners company Varick Media Management, has launched the HBK Audience Media Platform.
