Articles Tagged ‘RECMA’
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
UM leads Canadian agencies in latest RECMA evaluation
OMD, Initiative, Touche!, PHD and Wavemaker also received high marks on their business performance and internal structure.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
UM takes RECMA’s top spot for Canadian agencies
OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.
UM Canada continues to shoot up RECMA’s global rankings
The agency’s score on qualitative rankings puts it among the fastest-improving in top markets.
Which agencies are most competitive in pitches?
The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
UM, Cossette Media and Touche lead RECMA’s Canadian ratings
Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.
UM leads RECMA’s latest global vitality ratings
The industry research org releases competitive scoring for the second half of 2020.
GroupM leads globally, Omnicom in Canada: RECMA
The rankings are based off of qualitative scores including resources in digital and content, and client profile.
ICYMI: CBC’s new comedy gets deep on identity
Plus, a Toronto Star cartoon prompts calls for an apology, and RECMA releases a new ranking.
Which media agency group controls the most auto spend?
Two holding cos clearly lead the way when it comes to managing auto brand spend, while independents are performing well on a regional level.
ICYMI: New faces join CMA media council
Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.
How many big spenders play the field?
A new RECMA report breaks down who the biggest advertisers spend their money with.
