Articles Tagged ‘RECMA’

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

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UM leads RECMA’s latest global vitality ratings

The industry research org releases competitive scoring for the second half of 2020.

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GroupM leads globally, Omnicom in Canada: RECMA

The rankings are based off of qualitative scores including resources in digital and content, and client profile.

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ICYMI: CBC’s new comedy gets deep on identity

Plus, a Toronto Star cartoon prompts calls for an apology, and RECMA releases a new ranking.

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ICYMI: New faces join CMA media council

Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.

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How many big spenders play the field?

A new RECMA report breaks down who the biggest advertisers spend their money with.

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Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

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ICYMI: Speaker’s Corner returns, RECMA issues a new debrief

Plus, production could resume soon in some provinces, but complications regarding insurance persist.