Articles Tagged ‘Reddit’
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Media News: TikTok returns to Apple and Google stores
Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.
Reddit brings ads to its AMA format
The social network has also added a tool for brands to discover trending conversations on the platform.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Reddit begins badge program for partners
Agencies that obtain certification will receive exposure through the company’s various channels.
Reddit re-introduces Conversation ad format
The platform is launching a revamped ad format to show how context and conversations go hand in hand.
Basis Technologies integrates Pinterest campaign reporting
Basis simplifies performance tracking and reduces the time needed to check on campaign performance.
New Reddit tool allows brands to promote their products in threads
The ad format auto-populates with real-time images and pricing from an advertiser’s catalogue.
Reddit launches new ad format inspired by megathreads
Free-form ads enable brands to build ads in any length and become part of Reddit conversations.
Reddit tests new tool that helps brands better understand its communities
Reddit Pro is a free suite of advanced tools to help businesses grow their organic presence on the platform.
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Reddit launches two new ad formats
The platform’s Conversation Placement ad format has been updated with Carousel Ads and Product Ads.
Reddit bolsters targeting capabilities in its Ad Manager
The social platform has also expanded an education program to bring advertisers up-to-speed on best practices.
Reddit launches its first-ever, first-party measurement options
The new tools provide insight on both brand lift and conversions generated by campaigns on the platform.
Reddit forms enterprise partnership with Omnicom in Canada
The social platform will give the company’s media agencies access to enhanced services and new ad products.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
