Articles Tagged ‘Reddit’

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Reddit begins placing ads in conversations

The site’s new format appears in a place where users spend 42% of their time.

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Reddit tops $100 million in ad revenue after cutting programmatic

The site, now valued at over $10 billion USD, is focused on direct sales and its own ad management platform.

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Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

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ICYMI: Reddit rolls out cost-per-click, Omni preps for Lunar New Year

Plus, Postmedia makes a change to its pension plans.

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Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.

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Breaking down the millennials: MTM

Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.

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Juice jumps into the native game

Company CEO Neil Sweeney on its partnership with Twitter’s MoPub, and why it makes sense for his team to get into the native space.