Articles Tagged ‘Reddit’

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Reddit puts local passions on display

The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.

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Reddit partners with Mediabrands to expand ad opportunities

IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.

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Reddit hires first country manager for Canada

RJ Pauloski will oversee the strategic direction of Reddit’s expansion in Canada.

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Verdict: Mitsubishi reaches new audiences with Reddit

The automaker used communities on the social site to go after previously untapped opportunities.

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Reddit begins placing ads in conversations

The site’s new format appears in a place where users spend 42% of their time.

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Reddit tops $100 million in ad revenue after cutting programmatic

The site, now valued at over $10 billion USD, is focused on direct sales and its own ad management platform.

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Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

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ICYMI: Reddit rolls out cost-per-click, Omni preps for Lunar New Year

Plus, Postmedia makes a change to its pension plans.

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Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.

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Breaking down the millennials: MTM

Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.

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Juice jumps into the native game

Company CEO Neil Sweeney on its partnership with Twitter’s MoPub, and why it makes sense for his team to get into the native space.