Articles Tagged ‘Reitmans’

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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Reitmans launches media RFP

The retailer last reviewed its media agency partner in 2013.

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Reitmans taps Media Experts VP as CMO

Former Media Experts head of R&D Jonathan Levitt joins the retailer, which has also named a new president for its Reitmans banner.

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Addition Elle promotes plus-sized beauty

The Reitmans-owned retailer is kicking off a TV and digital campaign supported by a search for a plus-sized fashion model.

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Sears Canada partners with Penningtons

The retailer will sell the Reitmans-owned brand’s clothing and revamp department stores to launch dedicated plus-sized sections.

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Reitmans shows that beauty is easy

The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.

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Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.