Articles Tagged ‘Reitmans’


Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.


Reitmans launches media RFP

The retailer last reviewed its media agency partner in 2013.

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Reitmans taps Media Experts VP as CMO

Former Media Experts head of R&D Jonathan Levitt joins the retailer, which has also named a new president for its Reitmans banner.

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Addition Elle promotes plus-sized beauty

The Reitmans-owned retailer is kicking off a TV and digital campaign supported by a search for a plus-sized fashion model.

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Sears Canada partners with Penningtons

The retailer will sell the Reitmans-owned brand’s clothing and revamp department stores to launch dedicated plus-sized sections.

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Reitmans shows that beauty is easy

The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.


Reitmans helps deal with fashion nightmares

The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.