Articles Tagged ‘report’
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Spotify’s video podcasts drive record-breaking user gains
The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.
Half of newcomers turn to social networks to make a purchase decision
TikTok’s latest report analyzes the role social media plays in the lives of newcomers.
Meta’s revenues increased by 22% in 2024
Digital advertising accounted for most of the company’s revenue, according to its latest earnings report.
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Deadpool and Wolverine, Trump and Harris topped YouTube content
The year also saw an upsurge in content creators from Quebec taking to the platform.
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
Tim Hortons increases its TV buy and finishes in first: AdEase
Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.
Toyota continues to buy big in radio: AdEase
According to the report, the automaker made 6,560 occurrences from Sep. 23 to 29.
Audio consumers prefer podcast ads: report
Acast’s latest study gives insight into people’s relationship with commercials in different mediums.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
