Articles Tagged ‘Reprise’

Facebook Mobile

Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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Reprise launches dedicated ecommerce unit

As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.

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Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

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Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

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Reprise brings in new global COO

Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.

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What are the opportunities for visual search?

Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.

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Does Tumblr have a future for advertisers?

The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

Nicole Crop

Reprise creates new VP role

Nicole Simpson will focus on strengthening relationships between clients at Reprise and the rest of the Mediabrands family.