Articles Tagged ‘Reprise’

IPG Mediabrands merges Kinesso, Reprise and Matterkind

Matt Ramella, president of Reprise Canada, has been named as Canadian CEO of the new agency.

What digital media leaders are watching in efforts to regulate AI

As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.

How media leaders are bracing for a recession

Agency executives explain their perspectives on a coming economic downturn and how it will impact business.

Media leaders offer their resolutions and predictions for 2023

Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.

How agencies are guarding against oncoming economic challenges

Most companies are planning for uncertainty and making the best of their current assets.

How are media agencies coping with inflation?

Challenging times mean finding ways to support both clients and staff.

Amex works with Pinterest to help people plan their best weekend

The platform’s Pin Extension format helped the brand target personalized messaging around card membership.

Reprise hires a pair of new performance-focused VPs

Duncan Cameron and Jassim Ali join the agency’s leadership team.

Reddit partners with Mediabrands to expand ad opportunities

IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.

Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.