Articles Tagged ‘research’

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Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

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Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

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Millennial TV consumption varies depending on living situation: Numeris

While millennials are stereotyped as cord-cutters, a recent survey found that there’s no one-size-fits-all solution for the hard-to-pin-down demo.

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Jill Nykoliation on what women want

The Juniper Park exec shares with MiC how brands can connect with post-recession female consumers.