Articles Tagged ‘Retail Media’
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
TikTok, CTV, retail media, Gen Z and YouTube most searched terms
Insider Intelligence confirms the top trends to watch for 2024 in a new report.
INEO launches INEO Retail Media
The retail media system generates data via location and will soon add more AI-enhanced analytics.
Op-Ed: Innovation, resilience & finding a balance in 2024
Ben Skinazi, CMO at Sharethrough, sums up the top five trends he sees shaping the ad world in 2024.
WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.
