Articles Tagged ‘rethink’
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
While the creative team took home Gold in Design, the media duo picked up Canada’s first Media medal in a decade.
Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
Meanwhile, Dove wins Grand Prix for AI-driven Real Beauty campaign.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
Cannes Lions 2025: Touche!’s Samantha Kelley joins the Creative Data jury panel
Five other Canadian execs will join the CEO in judging categories from Outdoor to Entertainment.
Cannes Lions 2025: The Media Young Lions and Marketer shortlisters revealed
A total of 29 Canadian teams across seven categories were nominated this year.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
