Articles Tagged ‘rethink’
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.
Canadian agencies win Grand Clios in Media and OOH
VML and Rethink both picked up the program’s top awards for work with VW and Coors Light.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
