Articles Tagged ‘rethink’

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How Tims and Philly plan to reach morning commuters

The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.

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Cannes 2022: Four Canadian nominations in the Media Lions

The team of Carat and Rethink, along with Zulu Alpha Kilo and DonerNorth, will find out if they win on Thursday.

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Spotted! Philly’s singing stairway to heaven

The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.

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Molson is putting more media dollars behind Ultra

Primetime buys and the NHL playoffs are part of an effort to get more reach for the on-trend, “better for you” beer.

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IKEA focuses on visibility for season two of its web series

Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.

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Cannes 2021: Canadian agencies win three Media Lions

PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.

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Cannes 2021: Canadian agencies have seven shots at Media Lions

Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.

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Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic

The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

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Spotted: YWCA hides QR codes to spread a message about abuse

Rethink and artist Ola Volo built them into a mural so when people took a picture, they’d be sent to stats and a donation page.

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Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

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Spotted! A transit ad that makes you feel trapped

A Vancouver-based activation put transit-goers in the shoes of a domestic violence victim.

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Cannes 2018: Canada’s win count up three Media Lions

Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.

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Canadian media shines on the Cannes shortlist

The country is shortlisted across seven total categories released Wednesday in Cannes.

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Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.

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ICYMI: Facebook continues mobile growth, Canadian execs shuffle

In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.