Articles Tagged ‘Riina Clydesdale’

OOH traffic is increasing, but how does that translate to buying?

Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.

What does the ‘new reality’ look like for OOH?

The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.

Would Uber’s auto advertising be popular in Canada?

In the U.S., the company has struck a deal with adtech provider Adomni. Is there an appetite for something similar here?

Inside Kinetic, MiQ and Hivestack’s new DOOH tool

The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.

Kinetic launches Canadian outpost

Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.