Articles Tagged ‘Robin Neufeld’
Desjardins, Canadian Tire join Dragons’ Den sponsor roster
Desjardins will use the integration to promote its new GoodSpark platform, while Canadian Tire will position itself as an innovator.
MiC Roundtable: Playing the long game in content
Attendees were candid about the tension – and triumph – they experience when building long-term content programs.
MiC Roundtable: Influencers, media strategies and new metrics
From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.
MiC roundtable: Who’s on the main stage of content?
As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.
The Goods announces inaugural brand partners
CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.
CBC/Radio-Canada restructures media solutions division
The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)
