Articles Tagged ‘Rogers’
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
Canadians’ interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet’s linear and streaming services in the past year.
How Rogers Sports & Media is growing its slate without losing its edge
More originals, more platforms, same promise: content Canadians connect with.
Sponsored
ATN expands channel roster in Western Canada
The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
Sportsnet says anticipation for NHL playoffs at an ‘all-time high’
Instacart has joined the sportscaster’s sponsorship roster.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
TD Bank focuses on Beaches Jazz Festival to support local growth
As a returning sponsor of the festival, the brand aims to support Canadian music while deepening its impact on local communities.
Videotron sues Rogers for alleged breach of contract
Rogers agreed to sell Freedom Mobile to Videotron as part of its deal to acquire Shaw Communications in 2022.
NABS-BEC names two directors to lead charity’s largest annual fundraiser
The annual “Media Sale” receives donations of multi-platform inventory from Canadian media companies.
The new season of Canada’s Got Talent has got sponsors
Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
Competition Bureau sues Rogers for misleading ads
The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.
Rogers, Corus in dispute over channel packaging, realignment
Rogers has filed to appeal a decision from the CRTC to prevent it from moving Corus channels Home and Flavour.
Nonprofit iDream announces media award program
Winners of the inaugural prize, which will celebrate the contributions of underrepresented and BIPOC creators and innovators, will receive $1 million in donated media.
