Articles Tagged ‘Rogers Communications’
EXCLUSIVE: Which advertisers had the biggest presence during the World Series?
Rogers and the Government of Ontario took the highest share of ad time, according to AdEase.
Rogers Q3 media segment up 26% YoY
Blue Jays and MLSE stake drove growth for the company, which plans to acquire the remaining 25% of MLSE in 2026.
Former SDI, Rogers leaders launch sponsorship agency
Vero aims to redefine ‘how brands invest in corporate, sports and entertainment sponsorships.’
McDonald’s holds top spot in TV ad ranking: AdEase
QSRs consistently top the ranking as the #1 category across all four cities.
Canadian industry reaction to Jimmy Kimmel Live! suspension
ABC pulls the late-night show off the air due to the controversy sparked by comments about Charlie Kirk’s shooting.
WPP Media lands Mastercard account
The agreement ends the brand’s decade-long partnership with Dentsu-owned Carat.
CRTC sets conditions for Rogers NBA TV deal
The commission requires Rogers to contribute $2.5M toward Canadian programming over a 7-year period.
Subway retains top spot, McDonald’s drops in radio ad ranking
BCE jumped to second place with 5,596 occurrences, according to the AdEase Radio report for the week of July 28 to August 3.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Rogers stays on top of AdEase radio ranking
The company increased its spend from Aug. 12 to 18, compared to the previous week.
Rogers adds Disney+ to TV package under Disney deal
The agreement brings the ad-supported version of Disney+ to Rogers TV users at no additional cost.
Toyota continues at the top of the radio charts, Rogers increases its buy
IKEA and Desjardins were also among the biggest movers for the week of April 22 to 28, according to AdEase.
Toyota and Government of Alberta buy big on radio: AdEase
With 5,048 combined occurrences, the automaker was the most active advertiser in the week of March 18 to 24.
