Articles Tagged ‘Rogers Sports & Media’

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Rogers Sports & Media enters (another) OOH partnership

Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.

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Rogers Sports & Media enters OOH by acquiring Rouge Media Group

Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.

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SJC Media takes over sales for Maclean’s, other mags

After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.

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Rogers, PC unwrap Home for the Holidays

Hosted by Tessa Virtue, the special hosts athletes, musicians and celebrities to reach out to shoppers across multiple channels.

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Audioboom enters Canada through Rogers Sports & Media partnership

The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.

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Canada’s four big broadcasters get behind HireBIPOC initiative

Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.

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ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice

Plus, Global adds new specials and a unique new comedy.

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Big Brother, AGT both make gains: Numeris

America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.

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Sportsnet makes room for women’s soccer

With an increased appetite for sports and a new generation of fans on the rise, Sportsnet’s new two-year deal represents a golden opportunity.

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AGT and Big Brother battle for the top: Numeris

America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.

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Ram, Canadian Tire partner with Sportsnet for fantasy hockey

No fans in the stands? No problem, say two major brands.

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Live sports cancellations sink Rogers’ media revenues by 50%

The division saw the biggest drop across all of Rogers’ segments.

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Sportsnet, TSN prepare to usher back in NHL, MLB and NBA

The shortened season will mean up to a half-dozen games in one day at the busiest times.

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ICYMI: Roger Petersen out at BT, UM helps BIPOC-owned businesses

Plus, Stingray brings iconic concerts – including Woodstock – to people’s living rooms.

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Rogers Sports & Media explains its sporty shift

One new original series will come to Citytv this fall, but the media giant’s primary focus is on monetizing its audience of sports fans.