Articles Tagged ‘Roku’

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Roku Canada extends OneView partnership with Matterkind

IPG’s addressable specialists will get access to first party data on the ad platform through 2023.

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Streaming TV passes a ‘tipping point’

A new report from Roku and NRG also find parents are particularly interested in ad-supported options.

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Roku brings its omni-screen digital ad platform to Canada

OneView allows advertisers to plan, buy and measure across streaming and CTV formats, as well take a holistic view of an audience.

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Half of Canadians regularly stream with AVOD

New research suggests 10% of total streaming time now goes to ad-supported platforms.

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Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

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ICYMI: Competition Bureau closes Postmedia-Torstar investigation

Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.

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Is the permeation of SVODs affecting Canadians’ ad attitudes?

Canadians aren’t completely against ads, but they do have an upper limit, according to a study by Roku.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

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Roku to debut AVOD channel in Canada

The streaming player’s Roku Channel offers free movies and TV shows, monetized by limited ads.

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AdRise brings interactive smart TV ad unit to Canada

Both partner companies speak to MiC about the deal, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.