Articles Tagged ‘Rooftop Agency’
Pandemic pivot: Rooftop leaps to a niche new positioning
The agency is now focusing on smaller audiences to build loyalty versus scale.
Spotted! Harley Quinn hits the streets
To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.
Spotted! A dystopian arcade to create box office buzz
Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.
Spotted! Warner Bros. Canada creeps out commuters
Poor Georgie floats for It’s new a street level promotion in Toronto.
Leon’s targets millennials with new influencer-led campaign
The retailer has expanded its content marketing program with a print edition and experiential blogger event.
