Articles Tagged ‘Rooftop’

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Spotted! Toronto descends into the DC Universe

To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.

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Spotted! Atlantis comes to Toronto

Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.

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Spotted! Breaking bad habits

Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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Leon’s targets millennials with new influencer-led campaign

The retailer has expanded its content marketing program with a print edition and experiential blogger event.