Articles Tagged ‘Rosanne Caron’

Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

Amanda Dorenberg to take the reins at COMMB

Current president Rosanne Caron will retire at the end of 2020.

COMMB unveils 2020-21 board of directors

Organization president Rosanne Caron says now is a crucial time for the OOH industry.

COMMB names its post-merger marketing lead

Lara Hannaford Menzies will help bring more detailed out-of-home data to buyers and planners.

COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.

OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

Audit shows OOH data remains consistently accurate

COMB’s third annual audit reports accuracy of companies’ data remains exceptional high.

Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

OMAC introduces new OOH awards

The IRIS Awards will be announced quarterly with a grand prix winner at the end of the year.

ICYMI: Rosanne Caron to be awarded, Bell Media’s foray into theatre

In case you missed it: Caron will be awarded at OOH Day, Bell Media is getting into live theatre and Tennis Canada has named a new CMO.

COMB, OMAC announce new certification program

Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.

ICYMI: Modi Media pacts with Innovid, Facebook shutters desktop exchange

In case you missed it: Facebook to close down FBX, OMAC has launched a bilingual resource site and there are some new tweeting modifications from Twitter.

COMB explores new OOH measurement

President Rosanne Caron on how the promotion of Adrian Makurat (pictured) to research director will help the organization meet its 2016 goals.

COMB’s new board members

The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.

OMAC activates conversations for a digital future

The out-of-home industry body’s annual conference was a launch pad for its future certification program.