Articles Tagged ‘Salesforce’
Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.
Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.
Salesforce gets into retail media
The CRM company’s new tool is focused on harmonizing first-party data and helping buyers activate around it.
Salesforce joins the companies on board with UID 2.0
Email-based identifiers can be generated from first-party customer data and activated across The Trade Desk’s media channels.
Salesforce connects with TikTok on social commerce
Advertisers will have the option to more easily launch and measure shopping-focused campaigns through the company’s CRM platform.
Canadians would go ad-free for $5 more per month: study
Many say they’re consuming more paid-subscription content than they were two years ago.
