Articles Tagged ‘Salt XC’
Liquid I.V. leans on retail media to launch first hot beverage
The Unilever brand is making the seasonal SKU available only on Amazon.ca.
Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership
The new campaign is supported by Publicis and Connect X, and encompasses digital ads and billboards.
Spotted! Brands pitch in to whip up Blue Jays excitement
Dedicated ads and activations are popping up all over Toronto to take advantage of the moment.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Salt XC launches new media division
Salt Media was created following the acquisition of Nectar First.
Reese’s celebrates Thunder’s NBA win with DOOH push
The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.
Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.
People Moves: Salt XC names new head of sponsorship
Meanwhile, a veteran of Bell Media’s partnerships is promoted and Vividata makes two C-level promotions.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
Dana Toering joins Nectar First to lead commerce media
The former Walmart Connect VP will work on a partnership model meant to simplify the retail media environment.
RBC to sponsor Taylor Swift’s Toronto shows
As an extension of its music platform, the bank will have a series of activations between now and the concert dates in November.
RBCxMusic gets interactive to elevate summer concerts
With a game featuring up-and-coming artists, the bank is looking for more unique ways to boost the live music experience.
Spotted: Toronto’s floating Xbox
The installation featured the work of local artists, game trailers and secret codes as part of a global OOH campaign.
