Articles Tagged ‘Salt XC’
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers
The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
Dana Toering joins Nectar First to lead commerce media
The former Walmart Connect VP will work on a partnership model meant to simplify the retail media environment.
RBC to sponsor Taylor Swift’s Toronto shows
As an extension of its music platform, the bank will have a series of activations between now and the concert dates in November.
RBCxMusic gets interactive to elevate summer concerts
With a game featuring up-and-coming artists, the bank is looking for more unique ways to boost the live music experience.
Spotted: Toronto’s floating Xbox
The installation featured the work of local artists, game trailers and secret codes as part of a global OOH campaign.
