Articles Tagged ‘Sam Sebastian’
The Weather Network finds the silver lining
A Brighter Day focuses on good news when Canadians need it the most.
With 30 years down, what’s next for Pelmorex?
Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?
Three truths about talent from the IAB
The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?
Pelmorex hires Rory Capern as partnership VP
Twitter Canada’s former managing director to extend the brand for The Weather Network’s parent into new markets and sectors.
Despite data play, video remains key for Pelmorex
A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.
Pelmorex acquires Addictive Mobility
The deal is part of Pelmorex’s strategy to establish itself as a company rooted in big data, analytics and insights.
Pelmorex rebrands, names new CEO
Former Google Canada managing director Sam Sebastian joins as Pelmorex shifts towards an information networks data solutions business.
YouTube isn’t TV and it’s OK with that
MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.
Are YouTube’s new safeguards enough to clear up the controversy?
Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?
