Articles Tagged ‘Sammy Rifai’
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
Initiative hires new chief strategy officer
Sammy Rifai makes the jump from the creative world to lead the discipline and join the agency’s leadership team.
The Verdict: Promo on the go for Mad Jack
Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.
