Articles Tagged ‘Samsung Ads’
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
Samsung Ads and Magnite expand partnership
The partnership is aimed at increasing the volume of targeted impressions in Magnite’s exchanges.
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
Samsung Ads introduces pre-campaign planning tool to Canada
Reach Advisor aims to help advertisers understand duplication between linear and streaming, as well as grow their audiences on both.
Streamer churn ratio much lower in Canada than the U.S.
New research from Samsung also suggests streamers should be focusing their efforts on retention versus acquisition.
What is the right budget balance between linear and connected TV?
Both channels have their benefits, so how does one get the upside of one without sacrificing the other?
How sports bettors feel about streaming ads
Samsung research finds streaming ads are far preferred compared to linear ads.
NewFronts 2023: Snap, Samsung show off new ad features
Snap focuses on premium placements and AI, while Samsung brings more measurement and optimization to TV.
Samsung Ads has new ad inventory for its four million smart TVs
Discovery Masthead is now available to Canadian buyers, as are an addressable guide that’s inclusive of linear and a gamer-focused interface.
Samsung Ads launches partnership with data platforms
CTV campaigns can be activated with target audiences from six companies.
Reaching gamers outside of the game
Gamers and streamers are dominating Canadian smart TVs, and Samsung Ads provides a holistic way to tap into that audience.
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Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.
