Articles Tagged ‘Samsung Ads’
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
Samsung Ads introduces pre-campaign planning tool to Canada
Reach Advisor aims to help advertisers understand duplication between linear and streaming, as well as grow their audiences on both.
Streamer churn ratio much lower in Canada than the U.S.
New research from Samsung also suggests streamers should be focusing their efforts on retention versus acquisition.
What is the right budget balance between linear and connected TV?
Both channels have their benefits, so how does one get the upside of one without sacrificing the other?
How sports bettors feel about streaming ads
Samsung research finds streaming ads are far preferred compared to linear ads.
NewFronts 2023: Snap, Samsung show off new ad features
Snap focuses on premium placements and AI, while Samsung brings more measurement and optimization to TV.
Samsung Ads has new ad inventory for its four million smart TVs
Discovery Masthead is now available to Canadian buyers, as are an addressable guide that’s inclusive of linear and a gamer-focused interface.
Samsung Ads launches partnership with data platforms
CTV campaigns can be activated with target audiences from six companies.
Reaching gamers outside of the game
Gamers and streamers are dominating Canadian smart TVs, and Samsung Ads provides a holistic way to tap into that audience.
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Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.
Optable is investing in data sovereignty solutions
Started by the co-founders of Samsung’s Adgear, Optable’s recent financing will accelerate product development and extend sales activity in Canada and the U.S.
People Moves: Torstar picks a GM for Marketing 360
Plus, Samsung Ads hires new lead for Toronto and Chicago sales teams and Sports-Media Marketing brings on a new senior client lead.
People Moves: Zoomer shifts the C-suite and more
New leadership at DAC Group and sales support at Samsung Ads Canada.
