Articles Tagged ‘Samsung Canada’

Samsung News launches in Canada
The ad-supported app provides a custom feed of news from a range of outlets.

Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.

PHD, Samsung take Canadian gold at Internationalist Awards
PHD’s work with GSK’s Tums was among the campaigns recognized.

Samsung Canada expands Jays partnership to go 360
The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

Juno sponsors announced
From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

Will Twitter’s new ad unit get people talking?
Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.

Corus takes a community approach to reaching moms
A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.

Samsung goes big…really big
The company’s new Yonge-Dundas Square billboard, which can display live video and social media content, launched this weekend.

Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.

Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.

Samsung urges consumers to take note
The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

Samsung explores natural ‘Tabitats’
The tech brand is showing off its tablet variety with a new digital-only initiative that pokes fun at nature shows.

Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.

The Verdict: Samsung Canada revamps its NFL plans
Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.

MiC’s nice list: Best of 2012
The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.