Articles Tagged ‘Samsung’
Samsung unveils new research on the popularity of FAST
At its inaugural Samsung Ads Canada Innovation Day, the brand introduced a suite of tools to measure FAST viewership in Canada.
Stingray is bringing more music to Samsung TV Plus
The new channels will air a wide array of genres, along with concerts videos and music documentaries
Samsung Ads launches new immersive smart TV ad format
The new First Screen Immersive Masthead banner ads offer high impact experiences across six million Samsung Smart TVs in Canada.
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
Samsung Ads introduces pre-campaign planning tool to Canada
Reach Advisor aims to help advertisers understand duplication between linear and streaming, as well as grow their audiences on both.
Samsung News launches in Canada
The ad-supported app provides a custom feed of news from a range of outlets.
Samsung Ads releases new products for gaming, streaming segmentation
The company has a new hub for gamers and an approach to find streaming audiences.
Samsung TV Plus adds more channels for Canadian viewers
The free ad-supported service adds Antiques Roadshow, Midnight Pulp and Pocket.Watch to its lineup.
Samsung adds to FAST lineup in Canada
Blue Ant’s Homeful expands its reach, alongside Architectural Digest and Vevo.
Roku gets half of connected TV ads in North America
Pixalate analysis found, however, that Amazon and Samsung are growing their shares at a rapid pace.
What is the best way to reach people watching streaming TV?
Two reports from Magnite and Samsung dive into consumer behaviour with streaming platforms, and the ideal budget to plan for.
Buyers need new tactics if they want to reach gamers
Samsung’s Corey Johnston explains the formats, strategies and environments that can be effective in reaching an otherwise elusive audience.
Samsung uses video to grab Gen Z and millennials
A series with local celebrities like Fred VanVleet is meant to be seamless across connected TV and mobile.
Will 2023 be the year AVOD booms?
Samsung and LG both see signs that ad-supported streaming could be on the verge of a big shift…if user experience and measurement keeps up with demand.
Samsung relaunches its FAST channel with eye towards premium content
A new look and interface for Samsung TV Plus comes alongside plans to majorly bulk up its content offering.
