Articles Tagged ‘Samsung’

Samsung TV Plus

Samsung relaunches its FAST channel with eye towards premium content

A new look and interface for Samsung TV Plus comes alongside plans to majorly bulk up its content offering.

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Matterkind goes with Samsung DSP

Fellow IPG agencies UM and Initiative will also have access to the added intelligence from the connected TV platform.

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Samsung Ads has new ad inventory for its four million smart TVs

Discovery Masthead is now available to Canadian buyers, as are an addressable guide that’s inclusive of linear and a gamer-focused interface.

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Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content

The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.

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Cityline integrates Samsung into its new studio

In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.

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How Corus and Twitter bested their own records with Samsung

A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Canada’s prolific smartphone market skews to iOS: study

Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.

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CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

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Samsung Canada expands Jays partnership to go 360

The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

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NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

Samsung Galaxy Toronto

Spotted! Samsung’s #GalaxyLife rides into Toronto

The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.

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P&G’s Olympic spot wins with Canadian women: study

Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.