Articles Tagged ‘Sarah Thompson’
Are brands getting the investment info they need to be inclusive?
Measuring Indigenous audiences and collecting the necessary viewership data, would be a first missing step.
Postmedia and Toronto Star owner confirm merger talks
While no agreements have been reached, a combined entity could reduce debt and offer greater scale to better compete in today’s news industry.
What media agencies need to prepare for when the Online News Act passes
If Google and Meta pull news from their platforms, advertisers may have to contend with a void of support and a flood of misinformation.
Dentsu Media adds Lina Alles and Paul Reilly to its leadership team
Alles joins Amplifi to continue evolving its trading capabilities, while Reilly will head up Carat’s recently won Telus account.
Why ‘right time, right message’ is not enough to grab consumers
Dentsu’s latest examination of the “attention economy” finds there needs to be more consideration of humanity to truly drive awareness.
Getting to Know: Stephen Kiely and Sarah Thompson
Lauren Richards talks to the “yin and yang” of the company’s leadership about the pressures on media today and how to empower talent.
Dentsu launches a tool for more holistic local planning
Merkury Local segments audiences at the community level, reflecting a need for investment in local media and a better understanding of Canada outside of major cities.
Carat hires new chief client officer
Jennifer Lewis returns to Canada bringing 17 years of experience from Starcom Los Angeles.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
Why are Indigenous people overlooked in media plans?
Urban-centric research, U.S.-centric briefs and an overall lack of understanding means a lack of purposeful outreach compared to other communities.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
The role of media in reaching diverse audiences
Agencies have a job to do, whether it be pushing clients during the brief or investing in outlets that reach diverse audiences.
