Articles Tagged ‘Sarah Thompson’
Canadian media industry reacts to Comscore’s SEC settlement
The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.
Are brands missing opportunities with the 50+ cohort?
Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.
YouTube could be removing ads targeted at kids
Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.
Spotify launches new ad targeting options
New capabilities will track topics of interest and times of day Spotify Free users are engaging most.
What’s the impact of Twitter’s troll crackdown?
The changes were made to keep users safe and happy. But is it enough?
Bell asks its telco customers to get more personal
Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.
Media Roundtable: What’s changing for brands?
Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?
Media Roundtable: Marketing models, measurement and millennials
Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.
Media Roundtable: How brands (and their partners) are evolving
Industry leaders hash out how to make the work work for brands, agencies and media companies.
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
Who gets to play on Pinterest?
With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?
MRC gets granular with updated brand safety guidelines
This is the first significant update to the guidelines since 2012.
Status ads are on their way to WhatsApp
Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.
Social Media Week digs deep into data
Networked Insights announces the launch of a new analysis tool, and RIM discusses how it uses social for product development.
