Articles Tagged ‘Scotiabank Arena’
After the arena: Diving into Scotiabank’s hockey strategy
EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.
Air Canada Fan Flight campaign scores with sports fans
As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.
Scotiabank dives deeper into hockey with MLSE deal
The bank has signed a 20-year deal as title sponsor of the Toronto Maple Leafs and Raptors’ home.
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