Articles Tagged ‘Scotiabank Arena’
Scotiabank debuts Scotia Perks at MLSE home games
The new rewards program is meant to elevate the client experience at Scotiabank Arena.
How Tangerine aims to become the ‘bank of basketball’
CMO Natalie Jones discusses how the company revamped its Bank Shot contest on and off the court at Raptors games.
After the arena: Diving into Scotiabank’s hockey strategy
EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.
Air Canada Fan Flight campaign scores with sports fans
As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.
Scotiabank dives deeper into hockey with MLSE deal
The bank has signed a 20-year deal as title sponsor of the Toronto Maple Leafs and Raptors’ home.
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