Articles Tagged ‘Scotiabank’

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McDonald’s buys big in Toronto and Montreal: Media Monitors

The QSR and government categories also dominate the airwaves in the two markets.

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Volkswagen takes top spot in Toronto: Media Monitors

The automaker is one of several that kicked up its radio buys last week.

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Tangerine goes to the movies

The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.

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Scotiabank climbs to the top: Media Monitors

Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.

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NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

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After the arena: Diving into Scotiabank’s hockey strategy

EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.

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Hockey Day in Canada gets an AMA boost

The average audience of the broadcast went up 7% from last year and 21% from 2016.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.

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Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.

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Scotiabank renews NHL sponsorship for five more years

‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.

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Initiative adds RBC client lead

Melanie Smith comes to the agency side following years working at Scotiabank.

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How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

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Scotiabank signs on as title sponsor for 2017 NHL Centennial Classic

The deal marks the first time the financial company has signed on as title partner of a signature league event.

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Scotiabank’s successful social media experiment

How the financial co beat its paid social media benchmarks with an employee sharing program during the World Cup of Hockey.