Articles Tagged ‘Scotiabank’


More sponsors pause support of Hockey Canada

Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.


Scotiabank pauses Hockey Canada sponsorship amid sexual assault scandal

In an open letter, the bank’s president and CEO says it wants to hold the organization accountable for behaviour contrary to its beliefs and values.


Why Scotiabank wanted to reach the diligent planners on Pinterest

Using the Pin Extension ad format, the bank tried to reach users as they sought inspiration for big financial purchases.


ICYMI: M32 bridges the divide between advertisers and publishers

Plus, Snap gives its shopping tools a major upgrade and Scotiabank hands over its ad space to Canadians.


Financial brands forge ahead in Toronto: Media Monitors

Meanwhile, automakers and parts dealers increase play counts significantly in Montreal.


McDonald’s buys big in Toronto and Montreal: Media Monitors

The QSR and government categories also dominate the airwaves in the two markets.

By: simone mescolini /

Volkswagen takes top spot in Toronto: Media Monitors

The automaker is one of several that kicked up its radio buys last week.

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Tangerine goes to the movies

The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.


Scotiabank climbs to the top: Media Monitors

Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.


NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.


After the arena: Diving into Scotiabank’s hockey strategy

EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.


Hockey Day in Canada gets an AMA boost

The average audience of the broadcast went up 7% from last year and 21% from 2016.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.


Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.