Articles Tagged ‘Scotiabank’

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Scotiabank relives Canada’s “hockey dreams”

The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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Scotiabank adds to media team

Gah Yee Won and Ryan Van Dongen have both joined the financial company’s global team.

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Scotiabank hones in on home renos

The bank worked with House & Home magazine to execute an AR video strategy promoting its home-targeted financial products.

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How sponsorship has evolved in the ‘Den’

CBC’s senior content liaison executive on the ways in which brand partnerships with Dragons’ Den have changed as the show approaches its 10th season.

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Scotiabank makes a play for millennials through Instagram

Why the brand decided to be the first bank to advertise on the platform in Canada.

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Sport Chek joins Scene to create buzz-worthy deals

Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.

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A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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Sponsors help light up Scotiabank Nuit Blanche

Sponsors are utilizing the all-night festival’s emerging visual artists to create activations that look more like art installations. (Scotiabank’s 1nspired Night pictured.)

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Rogers sets off on a hockey tour

Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.

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Scotiabank deepens Quebec hockey strategy

The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.

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Scotiabank rolls out sponsored Amazing Race content program

The bank is sponsoring entertainment and travel pieces in addition to ads across Sun Media’s print and digital properties.

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Rogers reveals schedule for 2014-15 NHL season

Nine networks will broadcast 350 hockey games, including more than 200 airing nationally.

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The Amazing Race Canada adds Petro-Canada, Scotiabank

Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.