Articles Tagged ‘Scott Mitchell’

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Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

Hilite Outdoor

Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

Outfront

Outfront pairs with Vistar to make digital inventory more accessible

The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.

soccerShutterstock

Canadian Premier League launches sponsorship unit

As Canada readies for a joint bid on FIFA’s World Cup, Canada Soccer readies its media and sponsorship play.

scottMitchell

Vistar Media opens Canadian outpost

The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.

Grant_le_Riche_TubeMogul_Canada

TubeMogul receives financial boost

Managing director Grant le Riche talks to MiC about the video RTB co’s plans for Canada in the new year.